April ~ May ~ June ~ July ~ August

Who likes photos? Well we have plenty, to help keep your reading to a minimum, showing a bit of what we have been up to and recapping the past four and a half months, pictures and links to finished pieces below.

• we wrote and developed ROGUE's 2013 ESPN commercial campaign with their creative team
• we shot with Scott Pruett at Oakley HQ
• filmed the ROGUE commercials
• filmed Ray Flores, twice, with Tim Irwin (directed by Tim)
• Tim Irwin grew beard
• wrapped ROGUE R You Rogue profiles
• Chris Spealler
• Andy Stumpf
• completed post production on a Southern Virginia University tv spots
• One Word
• Financial Aid
• filmed with Josef Newgarden in Long Beach with Oakley (edited by Oakley)
• last minute commercial development and shoot with Rich Froning for ROGUE
• Who Is Rich Froning
• PR - Wash truck
• PR - Mow lawn
• APEX by Sunglass Hut rebrand shoot
• hung out with Heber & his crew while filmed some CrossFit commercials on our EPIC
• filmed ROGUE media & produced daily edits of new equipment & athletes (playlist)

PF Chang/Studio Party

Tim Irwin/Beard

Rich Froning/...Who is Rich Froning? for Rogue

Chris Spealler/Athlete profile for Rogue

The wall/Studio

Reclaimed wood desk/Studio

Rich splitting logs/Who is Rich Froning? for Rogue

Dana Dolly w/ EPIC/commercial for Rogue

Dawn drive to Salt Flats/Commercial CrossFit

Shoot n Cut/Rogue at 2013 CrossFit Games for Rogue

Keeping gear light/2013 CrossFit Games for Rogue 

Interview setting/Scott Pruett Interview for Oakley

Huh? / Commercial for Rogue

Tim with custom lens hood extention

Office reclaimed / installed

Office reclaimed / installing (not us)

Interview set / Scott Pruett interview for Oakley

Interview set 2 / Scott Pruett interview for Oakley

Interview location / Ray Flores portrait (directed by Tim Irwin)

Marsdon, EPIC, Helo, Car / Commercial for CrossFit

Edit suite / commercial for Rogue

Final review / commercial for Rogue

Filming a new branding video in Boulder / commercial for APEX by Sunglass Hut

Dudes / CrossFit Games for Rogue

I CAN'T BELIEVE IT'S NOT BUTTER... OR MARCH ANYMORE

The past 7 weeks have gone by SO fast its actually quite scary.  There's a very good chance I was caught in a time warp or my brain surgery from 1992 has finally showed some side effects.  Either way, its almost June!!

We've been super busy producing more portraits for the I'm A Mormon campaign, a Capital Campaign for SVU and the 2012 ESPN campaign for Rogue Fitness.  The most recent portrait I directed was released.  His name is Adonal and he is one awesome dude.

Behind it all has been our AF100, one of our trusty MacBook Pro, which has quite possibly encoded every piece of footage we've shot in the past year while in the field, and heaps of other quickly outdating computer hardware and equipment.

Let's retrace some steps, starting in Mexico.  It was a dry, cool morning in late march when... no, wrong story intro.

Baring some days in Salt Lake, between shoots, we've mostly been gone... Ohio-Salt Lake. Virginia-Salt Lake, Mexico-Salt Lake, Tennessee-Salt Lake,  California-North Carolina-Virginia-Salt Lake, Arizona-Salt Lake and finally, Ohio-Salt Lake.  Not to mention San Diego-Catalina for a buffalo burger while in California.

Loads of traveling but the great news is we have had some absolutely wonderful shoots.  Mexico was a great success, filming with two portraits.  Virginia has always managed to be raining and overcast the past two trips but the content is solid and the story compelling.  The shoots for the Rogue Fitness 2012 ESPN campaign have just been astounding.  I really want to go into details on the Rogue spots but we've got them in lock-down until they air on ESPN in July at the 2012 CrossFit Games.  I will say this though, R You Rogue.  It will make complete sense when you see them.

The one above just aired last week. Several, several more to come and they'll keep getting cooler.

 

Advertising: Same Product, Different Approach

We just sent off another I'm A Mormon spot this morning and I'm supposed to be on a plane in a few hours to film with Rogue Fitness, and I have yet to pack.  But seeing as how it has been weeks since my last transmission I figure I should write something.

I've been writing commercials for Rogue's 2012 CrossFit Games Campaign on ESPN (thanks for the help Tim).  And let me just say there are a lot of way to advertise the same product.  And my perfect example of that are the stark differences in some Subaru campaigns.  Enjoy the videos.  And I think Canada wins.  Cast your vote in the comments

SUBARU OF AMERICA




CANADA SUBARU

Back From Ohio But Not To Reality

We were in Ohio last week filming with Rogue Fitness (subscribe to their YouTube) and it was a great shoot.  Among things we shot were a how-to of sort on building a garage gym, some demos of new equipment and some random, goofy things with Mikko.  Mikko is funny and just a great guy.  Everyone else is terrific too.  Rogue had Tony Blauer come in and give his seminar on how to Be Your Own Bodyguard.  Some great stuff and helpful for real world applications.  He teaches you how to harness your natural tendency to flinch as a fast and powerful defense tool.  Cool stuff.  Nice work Tony.

The footage is back in the office and we're processing it now and as we transcode it we're putting it on a new Promise Technology 12TB Pegasus Thunderbolt RAID.  We picked it up to test out a basic network sharing solution.  Several of our clients have several TBs (terabytes) of footage that we are always accessing from several drives.  The RAID solution is a way to have all the footage online, with enterprise speeds and data protection.  If this works well, we'll probably move to a larger 32TB RAID, depending on a few things, one being future Sonnet Thunderbolt peripherals, among other brands.

With a gigabit switch, we can hardwire each editing bay to each other and we can pull one or two streams of footage to each.  This is perfect for assistant editors to pull clips, prep sequences, and process footy while the editor works on that, or a different project off of the same RAID.  Not as robust as a Fiber or 10Gigabit Ethernet solution but certainly a stepping stone and great for trials.  Once we move on from this  to a larger, more robust system we can repurpose the Pegasus as a back up for RAW footage with its lightning fast (sorry for the lame pun) transfer speeds and larger capacity.

We're shooting with Southern Virginia University this week while we work through some edits for a few other clients.  I'm bring Tim along to film with me while Nate manages the editors here at base camp.

As we part I wanted to leave you with something to make your day a little brighter, a remixed song from Coldplay's new album, Mylo Xyloto -- UFO.