Mar 25, 2013

ROGUE'S BAJA 1000 PROJECT IS WRAPPED











Back in October and November we were working on a hush-hush project for Rogue Fitness.  It started when Steve Sanders, a SEAL in the US Navy, wanted to go back to his childhood roots of riding dirt bikes.  But it wasn't a short cruise through the desert or hills in California, it was the legendary Baja 1000 he had his sights set on.  Rogue commissioned the documentary and off we went.

There were three main locations for this shoot; California, Nevada and of course Baja, Mexico.  We kept the film crew lean at the beginning as as the story begun to unfold, we increased the crew. Initially, on the first location, it was just Steve and I in California.  We then brought on James Masters as a producer.  James had spent nearly a decade filming and following the Baja 1000.  While James and a few production assistants were doing preproduction work during the race week, Tim, Nate and myself were in a helicopter in Nevada filming final bike prep and testing with Steve, Bill Witt, Ryan Sanders and crew.

Most of this film was shot on the Panasonic AF100 with GoPro footage for POV (point of view) and other pepper footage.  Once the race week arrived we beefed up our camera options with a wide variety of cameras.  The diversity of tech is almost comical.  We had 1 RED EPIC, 2 AF100s, 1 Panasonic GH2, 1 Canon 7D, 1 Canon 5DmkIII, 7 GoPro Hero2s and 2 iPhone 5s.

Here's the breakdown of race week.  Bret was stationed at Ensenada, Mexico--the starting line--with a 5DmkIII.  Down south we had three chase teams with a driver and a shooter.  And those teams played leapfrog down the peninsula.  We embedded Tim with Steve's chase crew and James and I shadowed them to sixty miles outside of La Paz.  Brandt, Lynden, Jon and Nate were our other two units.

After a twenty plus minute delay at the pit, Steve got on the bike at 20:00 and started his first leg of two hundred and thirty miles in the dead of night.  Steve and Bill traded the bike three times and Bill rode it to the finish.  Twenty-eight hours after the race started, and one thousand, one hundred and fifty miles later, Steve and the team finished the Baja 1000 fourth in their class. And as Steve put it, "Not bad for the first time."

If you haven't watched the series I strongly recommend it and not just because we made it.  It is really fascinating how much work goes into this race and how fast it is over.  For Steve, the question of what lights to use was a big deal since he would be spending most of his bike time in the dark.  A dark so dark people say it eats light.  They went with Rigid Industries LED lights and half way through the race Steve was completely stoked on how great they worked.

GoPro just released a new video that was shot entirely on the Hero3.  Their film complimented ours well because it focused on trophy truck driver Bryce Menzies ride during his first six hundred miles of the race and then flashes forward to the finish line. Ours focused on Steve in San Ignacio, which picked at mile six hundred and fifty.

If you watch in Steve vs Baja 1000 Episode 4 you'll see their truck narrowly miss Steve from non other than a GoPro we had mounted on Steve's helmet.  Watch for it at 7:29.  You can hear their siren screaming as they go tearing by.

We want to thank everyone who worked on this project.  A huge thanks to Rogue Fitness and their passion to not only building the best, American Made fitness equipment, but to documenting the lifestyles of the athletes they support. A big thanks to Ryan Arciero and Larry Roeseler from Team Herbst, the film units comprised of Todd, Nate, Lynden, Tim, James, Bret, Joh, Brandt, Chris and the two random guys that rode along. And thanks to Score International for putting on such a grueling race.

We've embedded the four Steve vs Baja 1000 episodes here and included GoPro's video that shows the first half of the race.  Let me just say we love how they just let the video live and breath during the race without any music over it.





Nov 21, 2012

Free WiFi - Free Ride - Free Advice - Free Beer - Freedom

I'm trying something new in this post, everything is color coded so if you're only interested in tech just look for the green text, general business - red, personal life - blue, unnecessary and scattered thoughts - black, fortuitous thoughts - yellow.

A few major things:

  • We had a sensationally successful ESPN Campaign for Rogue Fitness during the 2012 CrossFit Games
  • We worked with some great people at Oakley during the 2012 London Olympics to produce content
  • We moved Sansom Media Headquarters to the now SM Studios in downtown Salt Lake
  • I proposed to a little lady, married her and now we're wrapping our honeymoon.
  • We just returned from Mexico filming the Baja 1000 (more about that in the next post)

I already talked about the ESPN Campaign for Rogue HERE so lets move on to the Oakley shoot in London.

Tim Irwin has been working with Oakley for quite a while and this past Olympics they needed some extra hands and Tim was kind enough to suggest they call us.  Well we spent three lovely weeks with Oakley in the grand UK and produced some really fun content. (pictures above, videos below.)

Oakley brought three of their RED EPIC cinema cameras which we filmed everything with, in 5K.  Why? Why not I suppose.  The EPIC is a sensational camera, it produces an image that is unlike any other.  The data is massive and hard to work with, but the RAW ability is beyond reason, meaning its awesome.

To speed up the workflow we used some nanoflash modules.  They simultaneously record the RED footage to compact flash cards at a designated codec.  I think we used Apple ProRes 422 HQ.  This means no transcoding footage from the RED on edit bays.  Sure you end up with a pre-compressed file but when you're turning two pieces over in a day from EPICs, you do what you need to.  We did have a card, but again, that would tie up on of them edit bays.

The shoot was a blast.  Most of my time was split between my uncomfortable bed, the Oakley Safehouse and the edit bays in a hotel room  with a few excursions out in the field.  One such occasion was filming some skating with Shawn White and Sam Becket.  Shawn, myself and four others cruising around London and eating a pizza lunch in a street cafe.  It was a bit surreal and heaps of fun.  Shawn is a rad dude as is Sam.  Thanks to both of them for a great day.




Oct 25, 2012

BRAZIL IS ON FIRE

It should be noted, this post was  written months ago and just never got published so enjoy a little  read on recent history.






As in, this place is pretty cool.  I was in Sao Paulo, Brazil directing the next round of portraits for the I'm A Mormon campaign.  The people here are super cool and the people we're filming are fantastic to work with.  It's very gorilla style down here.  We kept our gear thin so we didn't have to pay heaps of taxes to bring it into the country to film.  But the light gear selection has made it fun and forced us to be creative in how we get certain shots.

I took Cameron Trejo with me as a second camera.  And both Eric and Kenneth from BonCom, which is the creative agency that contracts us to produce these, are here too.  Kenneth speaks perfect Portuguese so that's helpful.  Though it is pretty interesting how similar Portuguese and Spanish are.  I'd say I get 50%-70% of what's being said, depending on the accent and how fast they speak.

While I'm down here Nate and Lynden are at base camp, Sansom Studios, finishing off the last two commercials for Rogue Fiteness' 2012 ESPN Campaign during the 2012 CrossFit Games.  We have worked really hard with Rogue and have some really awesome commercials.  We've got 8, or is it 9, well, we have a bunch of great spots with a wide range of styles and ideas.  I'm really excited!  But it doesn't stop there, there will be exclusive, extended cut, content on roguefitenss.com the day the commercials air on ESPN.  So you'll have to go and see the extended cuts.  There's a 130 second cut that I am so stoked about.  I can't wait for everyone to see it.  I brought Sam Cardon on to score music and he did a fantastic job scoring music for that and many other spots.

Jul 18, 2012

C-130, Navy SEALs, BMX Champ, CrossFit Winner, MMA Fighter... Oh MY.

 


With yet another successful ESPN commercial campaign for Rogue Fitness in the bag its nice to sit back for a second and look at the work we've done and the successes we've had.  I can't say enough at how much we love and appreciate working with this amazing company and everyone in it.  Bill, Caity, Kris, Alana, Matt... Everyone!  Even Bella the dog!


We started writing the spots in November of 2011 and filmed them between March and April, finishing all the post production work in April to June.

Locations were wide and far, California, North Carolina, Virginia, Tennessee, Ohio, Arizona...and I feel like I'm forgetting one or two.  The spots ranged from the R You Rogue campaign to a Snatch inspired intro.  Different styles for different tastes.

Talent ranged from Rich Froning, a two time CrossFit Games champion, Rob Darden, an X Games medal winner, Andy Stumpf, a US Navy SEAL and more.  One thing I loved about this project is the talent weren't a bunch of actors, rather, real, ordinary people that have done extraordinary things.  I should also mention and thank Steve, another SEAL, who jumped with cameras for in-air footage.

Equipment included Panasonic AF100, RED EPIC and RED ONE, all with a wide assortment of glass.  A Canon 7D, up to 9 GoPro units and lots of computers and hard drives.  We were able to work with the master himself, Emmy Award winning Sam Cardon, and have him score some really wonderful pieces for the commercials.  We temped a score right in his office then he wrangled up a few other amazing musicians and he made magic. One of my favorite scores is on the 130 second Andy Stumpf - R You Rogue

The C-130 was fun to shoot in.  We faced some challenges like rotar vibrations, DC power loss and a little turbulence but we were able to push through all of them and get a really solid shoot.

A big thanks to all who worked on this campaign with us.  It has been a complete success.  Thanks to Nate Gunn and Lynden Williams, the best employees Sansom Media has to offer.

Below are two playlists to the newest commercials, portraits and product sizzles from the 2012 CrossFit Games Campaign.  And there's also a few behind the scenes pics from the shoots.





2012 COMMERCIALS
R You Rogue - Andy Stumpf // 30 second
R You Rouge - Andy Stumpf Extended Cut // 130 second
R You Rogue - Rich Froning // 30 second
R You Rogue - Rob Darden // 30 second
R You Rogue - Chris Farrington // 30 second
From The Beginning // 60 second
We R Rogue // 30 second
The Rogue Way // 30 second
The Rogue Way Extended Cut // 90 second
Rogue vs The Others // 30 second

R YOU ROGUE ATHLETE PORTRAITS
Rich Froning
Rob Darden

NEW EQUIPMENT DEBUED AT 2012 CROSSFIT GAMES
Big Bob
Double Banger
Med Ball Chute
228' Pull Up Infinity Rig









May 25, 2012

I CAN'T BELIEVE IT'S NOT BUTTER... OR MARCH ANYMORE

The past 7 weeks have gone by SO fast its actually quite scary.  There's a very good chance I was caught in a time warp or my brain surgery from 1992 has finally showed some side effects.  Either way, its almost June!!

We've been super busy producing more portraits for the I'm A Mormon campaign, a Capital Campaign for SVU and the 2012 ESPN campaign for Rogue Fitness.  The most recent portrait I directed was released.  His name is Adonal and he is one awesome dude.

Behind it all has been our AF100, one of our trusty MacBook Pro, which has quite possibly encoded every piece of footage we've shot in the past year while in the field, and heaps of other quickly outdating computer hardware and equipment.

Let's retrace some steps, starting in Mexico.  It was a dry, cool morning in late march when... no, wrong story intro.

Baring some days in Salt Lake, between shoots, we've mostly been gone... Ohio-Salt Lake. Virginia-Salt Lake, Mexico-Salt Lake, Tennessee-Salt Lake,  California-North Carolina-Virginia-Salt Lake, Arizona-Salt Lake and finally, Ohio-Salt Lake.  Not to mention San Diego-Catalina for a buffalo burger while in California.

Loads of traveling but the great news is we have had some absolutely wonderful shoots.  Mexico was a great success, filming with two portraits.  Virginia has always managed to be raining and overcast the past two trips but the content is solid and the story compelling.  The shoots for the Rogue Fitness 2012 ESPN campaign have just been astounding.  I really want to go into details on the Rogue spots but we've got them in lock-down until they air on ESPN in July at the 2012 CrossFit Games.  I will say this though, R You Rogue.  It will make complete sense when you see them.

The one above just aired last week. Several, several more to come and they'll keep getting cooler.













Mar 16, 2012

VIRGINIA, PURPLE MOUNTAIN MAJESTIES, GINGER BEER & TICKS


I'm in Virginia right now filming with Tim and Burke at Southern Virginia University.  It's been a great shoot thus far.  Tim and I ended up on the top of some hills and with a few ticks crawling around on our clothes.  This prompted a quick and very public strip on the side of the highway as Tim filled our minds with horror stories of ticks and lyme disease.  Had we not been in such a hurry to save ourselves I would have taken a picture or two of our stowaways.

Our deadline on this project is this wednesday so we are in quite a scramble mode.  We'll have three days to put final touches on it in the studio next week and then its out the door.

Last week we released the first of many in a new campaign with Rogue Fitness called R You Rogue.  Matt and Cherie Chan, a couple -- quite literally -- of elite CrossFit athletes were the first.  They are some rad people and there are more to come.  Check out the final R You Rogue portrait above.

We're still shooting with the AF100's and we absolutely love them.  Panasonic, if your listening, we have great ideas that would excite us more that anything.  It may raise the price point a bit but they would be well worth the money for us.  Some of them are listed below -- with help from Tim.

  • blowing out white needs help. either more user control on how its handled or fix it in general
  • bring the scene dial back
  • iso on a scroll wheel and not just a three stage button
  • 422 color spacing
  • beefier codec and use the P2 media
  • VR on the sensor -- like Pentax -- and don't rely on the lenses
  • there are more, just ask...
If your're not a techie camera person and made it through that, pat yourself on the back and go buy a pint of your favorite ice cream.


Feb 28, 2012

Advertising: Same Product, Different Approach





We just sent off another I'm A Mormon spot this morning and I'm supposed to be on a plane in a few hours to film with Rogue Fitness, and I have yet to pack.  But seeing as how it has been weeks since my last transmission I figure I should write something.

I've been writing commercials for Rogue's 2012 CrossFit Games Campaign on ESPN (thanks for the help Tim).  And let me just say there are a lot of way to advertise the same product.  And my perfect example of that are the stark differences in some Subaru campaigns.  Enjoy the videos.  And I think Canada wins.  Cast your vote in the comments

SUBARU OF AMERICA




CANADA SUBARU


Jan 19, 2012

NO SLEEP FOR THE BUSY & I JUST GOT BACK FROM VENUS

So here's a short photo story of what I've been up to the past month and a half... in no particular order.
Filming with Dick Marriott (an avid skier)

Drove a really fast 2012 Subaru STI & this picture is all I have to remember it by.

Filming with Orson Scott Card.  Crazy love for this super down-to-earth, intelligent guy.

Filming and meetings at Ft. Carson (great book by Les Grau, a great guy)
Skiing in Jackson Hole

Late Night Alumni and Kaskade (amazing DJ, smart businessman, great guy) BUY ALL THEIR MUSIC!
Filming with Burke and Southern Virginia University (end of shoot, pulled extra wide on right camera)

Took a picture of Tayler's eyeball (Nate and Tay, thanks for the rad iPhone 4S camera attachment)

Got a girlfriend (I'm sure we're not the only ones surprised)
Breakfast at Grand America
Christmas with the family
Other things that didn't make it in the photo story; returned from Puerto Rico and Uruguay shoot.  Finished two Toronto mormon.org portraits, submitted the first spanish one, getting really close to moving Sansom Media into a larger office (fingers crossed)... This list is too long.

The year has started really good, we are super blessed and we're excited for what's to come.  We're in Virginia right now shooting on the AF100 kits (Nikon and Pentax glass) with the SmallHD DP6 monitors.  Love them both! I've brought Tim with me for this shoot and we're finish filming with Burke and SVU early next week and then it's back to editing and storyboarding for a new commercial campaign for another client.

As Tim says, "Be good."